After five years of construction and weeks of testing, the Shanghai Disney Resort has finally opened its doors. Analysts are confident the project can be both profitable and popular.
A dream finally comes true, even the rain cannot keep away the eager visitors. With U.S.$5.5 billion of investment, Disney opened its first resort on the Chinese mainland Thursday.
"We bought our group tickets months ago. We've tried many times and finally made it. I am so happy to be here today," a visitor said.
Covering almost 1,000 acres, the resort includes a theme park; two hotels; a shopping, dining and entertainment district; and a lake open to the public.
"I've been here during the soft launch. It has more modern elements compared with other Disneylands. The opening is a meaningful day, and I want to be a part of it," a visitor said.
Today is a big day for Disney's fans in China and a milestone for the company's global business. The Shanghai Disneyland is expected to become the world's most-visited theme park.
The park is located in one of the richest regions of China. About 330 million people live within a three-hour drive or train ride.
"I started collecting Disney products about 10 years ago and have spent over 70,000 RMB so far. I bought many limited edition products today, which are especially designed for today's opening," a visitor said.
China's middle class is expected to continue growing in size and purchasing power, while remaining highly brand-conscious. That is why the experts believe the park can be a major success story.
