(ECNS)--Shanxiahu Town of Zhejiang Province is known as the "hometown of pearls" in China.
It is one of the world's largest producers, processors and suppliers of freshwater pearls.
It produces 80 percent of China's freshwater pearls and 73 percent of the world's.
Its pearl industry saw an output of 40 billion yuan ($6 billion) in 2018.
Pearl museums and creative institutes have been set up to promote pearl culture.
Local enterprises have embraced the bigger market through cross-border e-commerce platforms.