How the 2022 FIFA World Cup mascot 'La'eeb' produced?

Workers were making plush toys of Qatar 2022 mascot "La'eeb" at a factory in Dongguan, south China's Guangdong Province.

As a supplier to the Qatar 2022 FIFA World Cup organizing committee, Cheche Cultural Development Co., Ltd. is responsible for producing the mascot "La'eeb". Besides, the company is also authorized for the design and production of souvenirs for the event.

A little bag filled with cotton was installed inside to form a prominent nose ridge for "La'eeb", making its face more stereoscopic. Besides facial features, the manufacturer highlighted the smile of "La'eeb" so that its facial expression could become more vivid. Such details well recognized by Qatar and FIFA helped the company win the final production authorization.