China's State Administration for Market Regulation announced a ban on the use of different colors of lighting devices misleading buyers in markets and shops that sell fresh farm produce.
The ban aims to protect consumer rights and safeguard the quality of agricultural products, as consumers complain that such kind of lighting devices artificially enhance the appearance of farm products. The ban took effect on Friday.
A CNS reporter visited a wet market in Shanghai.
Customer Ms. Yu said that after replacing the lights, she was at ease to buy meat based on its original color.
Some customers said that when seeing this original color meat, they could quickly distinguish the freshness of the meat, and will no longer be affected by the color of the light as before, according to supermarket employee Mr. Hua. "The feedback has been quite good so far," he added.