Chinese skirt Mamianqun ignites fashion craze among Gen Z

Wearing new clothes is a traditional Chinese custom for celebrating the Chinese New Year. During the just-ended Spring Festival holidays, the traditional skirt mamianqun, literally meaning "horse-face skirt," has become a favorite chic of the younger generation as the "New Year gala attire."　

Caoxian County in east China's Shandong Province is one of China's hanfu manufacturing bases with annual hanfu sales exceeding 7 billion yuan ($974 million). This year, sales of Lunar New Year greeting outfits, led by mamianqun, have already surpassed 300 million yuan ($41.7　million)　in the county.　

Mamianqun is one of the main representative styles of hanfu, the traditional outfit　designed by ethnic-majority Han people in China.　

After being dormant for thousands　of years, these ancient yet elegant garments have surged back into fashion in recent years, particularly among the younger generation, who are generally believed as fashion conscious. And this is just one manifestation of the revival of traditional Chinese culture.　

(Reported by Wang Feng; Edited by Qi Yiling)