Entangled in the Greek debt crisis, few European policymakers had the time or interest to pay attention to the recent summit talks in the Russian city of Ufa between the leaders of Brazil, Russia, India, China and South Africa, collectively known as the BRICS.
True, Europe had its hands full with Greece and the looming possibility of a Greek exit from the Eurozone. But the world does not stop for Europe. And pretending that the BRICS don't matter－or matter little－is not an option.
Discussions about the rapidly transforming world, the role and influence of the BRICS and Europe's relations with emerging powers appear to be off the European Union agenda. For now, the focus is rightly on the acrimony the Greek crisis has triggered across the EU and the worsening relationships among eurozone leaders.
If Europe can not get its house in order, it really does run the risk of becoming irrelevant on an increasingly crowded global stage.
For the moment, most Europeans seem to fall into two categories: those who fear the rapidly changing world order, and those who hope the world will not change too much and the BRICS will fade away.
There are some, wiser, people in the middle: they may not be enthusiastic about the changes being made to the global status quo; but they also know that times are changing fast and that Europe needs to adapt, adjust and accommodate.
It was on the advice of such people that despite strong pressure from the US not to do so, several EU countries decided to join the Asian Infrastructure Investment Bank set up by China.
While many Europeans voice fear that China is "buying up" European assets, cooler heads are urging the EU to join forces with China's ambitious Belt and Road Initiative to boost domestic growth and jobs.
Similar arguments for and against cooperating with emerging nations are likely to come to the fore as Europeans discuss membership of the New Development Bank being set up by the BRICS.
Headquartered in Shanghai, the bank is expected to be operational by the end of 2015 and become an alternative financing source for the BRICS nations and other emerging markets.
Like the head of the AIIB, the first chief of the BRICS bank, India's K. V. Kamath, has been quoted as saying that the NDB sees other multilateral lending institutions such as the International Monetary Fund, the World Bank and the Asian Development Bank as partners rather than rivals.
Yet many continue to be suspicious. The US and Japan have not yet joined the AIIB and many EU policymakers continue to voice fears that the new banks will fall short of Western standards of transparency and accountability.
The BRICS have made it clear that the Old Guard is welcome to come on board, but the world is moving on and they will not stop for the laggards.
Russia, given its tense relations with the West following the crisis in Ukraine, has taken the toughest line in its dealings with Europe and the United States. As Foreign Minister Sergei Lavrov underlined in Ufa, emerging nations represent a "new polycentric system of international relations" and demonstrate new global centers of power.
As he shook hands with his Chinese, Indian, South African and Brazilian counterparts, a beaming Russian President Vladimir Putin showed that he was far from the isolated man that the West wants him to be.
And it is not just about the BRICS. An array of newly empowered nations and groupings are challenging European and American dominance of the post-World War II order. Mexico, Indonesia, South Korea, Turkey and Australia are part of MIKTA which claims to act as a bridge between old and new powers. New Zealand says it is the champion of "small nations" without whose support nothing can be achieved on the global stage. The Group of 20 remains relevant as a forum which brings together industrialized and emerging countries.
And then there is also the Shanghai Cooperation Organization (SCO) which the EU and NATO policymakers also tend to shrug off as a "paper tiger".
They should not. As India and Pakistan set out on the road to membership of the SCO, it is clear that while the security organization does not see itself as a rival to NATO, it does intend to make its voice heard on global security challenges.
Underlining just how significantly the world has changed, the five BRICS countries and the six SCO members which are China, Russia, Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan－joined by India, Pakistan, Afghanistan, Iran and Mongolia, which have observer status－held a joint summit in Ufa.
While Europe may not like the new world out there, emerging nations know that in an interconnected and interdependent world, what happens in Europe affects them. And that a failed Europe is in nobody's interest.
The author Shada Islam is policy director for Friends of Europe, a think tank in Brussels. The views do not necessarily reflect those of China Daily.
