China's IMAX opens with lower ticket price

The Chinese huge screen movie system, DMAX, which has autonomous intellectual property rights, was formally put into operation in domestic cinemas on April 15, China Business Radio reported.

The system adopts a 20 meter wide and 12 meter high screen to show 2D and 3D films. The new system ends the foreign monopoly in the huge screen movie field, such as the Canadian IMAX, and will thus lower ticket prices.

With the help of Avatar and Transformers 3, IMAX has developed rapidly in China, settling 37 IMAX screens in the country's cinemas, but some small and medium sized cinemas are wary of its high cost.

"The successful establishment of the Chinese huge screen movie system will end the foreign technique and its brands monopoly," director of China Research Institute of Film Science & Technology Yang Xuepei said, "The Chinese huge screen will not cash in on patent."