Nostalgic return of classic cartoons(2)

Stagnant animation

The nostalgic return of the slovenly boy has been received with scrutiny, much like the 3D remakes of The Monkey King: Uproar in Heaven and Black Cat Detective, regarded as products that lack innovation.

This is not a surprise, given the current reputation of domestic films to prioritize quantity over quality, following its golden period in the 1980s when classic movies such as The Slovenly Boy's Adventure, Black Cat Detective and Calabash Brothers were created.

The government has been pushing for the development of animated films in recent years with a series of favorable policies, giving rise to the number of animations.

A report published last year shows that in 2010, the total number of domestic animations reached 385, replacing Japan as the leading country for animation production. But few of these movies made profits, let alone much of an impact

"Currently, too many companies produce films for instant success and profit," Su Mu, a professor at Beijing Film Academy, told Global Times, adding that this process did not ensure quality.

In the US, it usually takes four to five years to finish an animation film. In China, it takes much less time.

"At present, most companies are just trying their luck in the film market," Su said.

Another problem with domestic animations is the tendency to appeal only to children. Children often go to cinemas with their parents. If a movie is too childish, it will not win over parents. Insiders say that making films that appeal to both demographics is a major obstacle for Chinese animations.