A video showing a little boy crushed by a minibus on a market street and failed to get help from passersby has again sparked public anger over the apathy of onlookers.
Experts at the same time have called for first-aid training for the public to avoid such tragedies.
The video recalls bitter memories of a similar tragedy of a toddler's death a year ago.
The recording was posted by a netizen named "Wang Yujing" on his Weibo account on Monday, showing a mother crying on the ground after seeing her son lying under the minibus.
About ten passersby witnessed the accident and several cars were traveling by at the time, but no one offered to help the mother.
"Eventually, the boy died because of serious injuries," the netizen wrote.
The video was forwarded more than 22,000 times within hours.
According to local police, the deceased boy, whose name is Yan Zhe, was five years old.
Yan went to the food market in Tongxiang City in east China's Zhejiang Province with his mother and was playing alone on the street when the accident happened.
The boy's father Yan Mingjing, and his mother are natives of southwest China's Guizhou Province. They have been working in Tongxiang for several years and Yan Zhe was their only child.
In a similar case, two-year-old Wang Yue was also hit by two vehicles and ignored by passersby and died in the hospital in October 2011, in Guangdong Province.
Previous reports said that a surveillance video showed Wang being hit by two vehicles and left to bleed on a market street.
Eighteen pedestrians and cyclists walked by the bleeding toddler without helping. The 19th pedestrian, a migrant woman collecting trash, pulled her to the side of the street and alerted the girl's mother.
Xue Manzi, a famous Chinese angel investor and an active Weibo user, commented, "We were shocked after the accident of Wang Yue a year ago, but the scars of the little girl's death seem cured and the pain is almost gone."
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