E-commerce offering exporters haven(2)

Meanwhile, e-commerce companies have vowed to issue more efficient measures to help Chinese exporters clinch orders with overseas buyers.

Cai Hongyu, deputy general manager of Made-in-China.com, a Nanjing-based third-party e-commerce company, said online trade has become an efficient way for Guangdong-based high-tech companies to maintain stable growth.

Exports of Guangdong's high-tech products reached $154 billion in the first three quarters this year, up 6.8 percent compared from the same period last year, according to customs.

"A growing number of hi-tech companies in Guangdong have become our clients. And we believe that products with high added value will be popular in online trading," he said.

The company has established seven branches in Guangdong to help exporters in the Pearl River Delta conduct online trade with overseas buyers.

Wei Qiang, general manager of Shenzhen OneTouch Business Service, said Chinese exporters should shift trading from older to e-commerce models.

"They should rely more on finance and logistics services provided by third-party e-commerce providers to sustain export growth, especially amid the current slowing demand from global buyers," Wei told China Daily.

At present, more than 90 percent of Chinese exporters prefer cash delivery, while more than 75 percent of foreign trade is based on payment by credit, according to Wei.

"The traditional models will hurt Chinese exporters. As one of the third-party e-commerce providers, we will issue more financial and logistic services for domestic producers, which we believe will enable them to conduct trade in international practice," he said.

China produces some 53 percent of products in the world. But the country only provides 5 percent of supporting services in global trade, according to Wei.

The company has about 10,000 users, of which up to 80 percent are from Guangdong, he said.