"Being able to watch the latest movies makes us feel relevant to the outside world," said Kelsang, a herder from Gyaca county of Tibet's Shannan Prefecture. "It pleases us in particular that they are dubbed in our own language."
An increasing number of TV programs and series are also broadcast in the Tibetan language.
Figures from the Tibetan language working committee showed that 17 Tibetan-language TV shows are now aired on screen throughout the day, entertaining viewers and informing them of the latest news, and farming and herding technologies.
In 2012, around 1,300 hours of TV plays were dubbed and broadcast in the Tibetan language, figures showed.
As more movies and TV shows made in other languages find their way to households, those about Tibetans' history, life and culture gain increasing nationwide popularity.
In January, a TV show narrating the ups and downs of four noble Tibetan families from mid-1930s to late 1950s was aired on China Central Television during prime time.
TV shows and movies of this kind cater to the need of other ethnic groups to learn about the Tibetan culture, so they do have their place in the market, said Zhang Huijun, president of the Beijing Film Academy.
"The Tibetan language and culture, which are legacies from ancestors, will never be extinct as long as there are people using and studying them," said Konchokgya, a researcher from Tibet.
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