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Chinese TV series gaining popularity overseas(2)

2013-03-27 10:55 Xinhua     Web Editor: Mo Hong'e comment

Chinese TV is typically limited to tales about ancient imperial life and kung fu in the global market, said He Xiaolan, president of the Shanghai-based WingsMedia.

"But in fact, foreign markets are calling for more stories that depict the real lives of young Chinese," He said.

Chinese TV shows with complicated storylines and historical settings are not popular among western audiences, as they prefer simpler stories about human nature, according to Cheng Chunli, a senior marketing director at the China International Television Corporation.

In recent years, some TV shows that focus on the lives of urban Chinese have achieved some success in the foreign market.

"Go Lala Go!," a TV series that details the adventures of a female office worker named Du Lala, has also started to reach global audiences. The series has been exported to Singapore, Malaysia, the United States and Canada.

The series' export price per episode is about 10,000 U.S. dollars, paralleled only by "The Legend of Bruce Lee," a biopic about the kung fu icon.

Exported series are typically "optimistic, modest and harmonious," according to He.

Wang said she will continue to focus on the lives and dreams of ordinary people in her work, as well as make her work more appealing to both domestic and international audiences.

"The Chinese dream will be more easily accepted by foreign audiences when it is manifested in small and touching stories," said Meng Jian, a professor at Fudan University.

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