Now is an incredibly exciting time to be pursuing the movie business in China because the country presents a promising market full of opportunities, says Jeffrey Katzenberg, CEO of Dreamworks Studio.
"China has unquestionably become a huge market -- the second largest in the world and in a handful of years, will in fact become the biggest market in the world," Katzenberg told Xinhua in a recent written interview.
Meanwhile, the Chinese elements in films, he said, are sure to be a great attraction for global movie-goers who are eagor to know more about China.
"I think China has one of the richest cultures and heritages of any country in the world," Katzenberg said. "More than 5,000 years in the making and I think that is of interest to the world at large."
Katzenberg said he thinks movie fans "are excited about seeing and learning more about China through its movies and ultimately through its movie makers and storytelling.
The head of Dreamworks, a California-based studio that has produced many box office hits including the "Kung Fu Panda" series, has visited China's southwestern city of Chengdu, also the home of the panda, for numerous times.
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