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China's film market promising: Dreamworks CEO(2)

2013-06-07 13:37 Xinhua     Web Editor: Gu Liping comment

Katzenberg said that during his stays, those "little friends" were a great inspiration to him and his film making teams.

The upcoming "Kung Fu Panda 3" will explore more elements of China and its culture, he said.

Meanwhile, Katzenberg voiced excitement about his visit to Chengdu for the Fortune Global Forum that will run from June 6 to June 8.

"I think the Fortune Forum is a fantastic opportunity for the top business leaders from China as well as the rest of the world to gather and share ideas and to explore a future, particularly as it relates to China itself," Katzenberg said.

The Dreamworks founder also talked about his company's plans to localize their operation in China to gain more market share.

"Our future plans in China are extremely ambitious," Katzenberg said. "We are on a path to build a branded family entertainment company that makes world class movies, television, animation and is created here in China by Chinese, for the Chinese and for export to the rest of the world."

Katzenberg spoke positively about the efforts by Chinese film makers.

"We already are starting to see a very interesting acceleration of good movie-making and good storytelling from Chinese film makers and I think in time, there will be great success for those films outside of China," he said.

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