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MICE tourism dropping

2013-12-12 10:12 Global Times Web Editor: Gu Liping
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Meetings, incentives, conferencing, and exhibitions (MICE) tourism has declined in 2013. Some travel agencies specializing in MICE tourism have seen a 50 percent drop in profits, and the MICE-related hospitality industry has seen a year-on-year drop of 20 percent, the Beijing Morning Post reported.

MICE activity has fallen due to anti-corruption regulations issued by the Party and government in 2013. According to a marketing manager for China Youth Travel Service, the downturn has most deeply impacted travel agencies that depend on local governments and state-owned enterprises for revenue.

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