Today Art Museum signs cooperation agreement with Artron Group

Today Art Museum and Artron Group signed a strategic cooperation agreement at a press conference on Jan 12, 2014 in Beijing. [Photo provided for Ecns]

Today Art Museum and Artron Group signed a strategic cooperation agreement at a press conference on Jan 12, 2014 in Beijing. The both sides agreed to reach strategic cooperation on aspects, such as exhibitions, digital art museums, publishment, art printing and promotions.

Today Art Museum is China's first private and non-profit museum and as a professional art museum, it's also the largest art book publisher in the country. Today Art Museum and Ullens Center for Contemporary Art are the only two Chinese art museums, named in the list of Sotheby's Auction House. As the first non-profit and non-governmental art museum in China, Today Art Museum is dedicated to explore an appropriate development strategy for museums of its kind within a Chinese context.

Artron Group is a cultural group with a business model combining traditional printing, modern information technology and cultural art. It has the biggest Chinese artworks database, the well-known Chinese art website Artron.net, and the most complete artist profile database.

Today Art Museum and Artron Group have been in close cooperation and co-hosted several public cultural activities in the past few years. The new agreement will promote both sides' cooperation in art-related areas.