Super rich find creative ways to manage health as well as wealth(2)

Favorite sports for Chinese wealthy also include golf, riding horses and sailing.[Photo/China Daily]

Luxury watches

Watches are still the cup of tea of the Chinese super rich. According to the Hurun Report, Patek Philippe remains the most preferred complex functional watch brand, while Cartier is the most preferred jewelry watch brand.

Jiang Lei, general manager of a real estate company in Shanghai, has a collection of luxury watches at home. To him, brands such as Patek Philippe and Vacheron Constantin are must-haves when it comes to luxury watches. But usually he will not wear them, as he considers them to be "too much of a display". Therefore, he prefers to wear a Rolex or Blancpain when he is conducting business.

"I am also a huge fan of Chinese ancient calligraphy and paintings," Jiang said. "But there are too many counterfeits in the market. Amateur collectors can easily be deceived. Also, the prices of these artworks have been much hyped. So to be on the safe side, I find watches much safer to invest in. If I really like some pieces of artwork, I will simply buy some duplicates," he said.

Meanwhile, rich people generally follow tight schedules. But probably one of the keys to their success is that they never forget to give themselves a break. Therefore, travel is second only to health as a so-called spiritual investment, the Hurun Report has found.

Chinese people with high net worth took four trips on average last year, with at least one trip overseas. More than half of them choose to travel abroad on national holidays. For a domestic trip, the Chinese super rich will spend at least 43,000 yuan per person. The expenditure for an overseas trip will be at least 110,000 yuan.

Overseas weddings

Very popular nowadays is an overseas wedding ceremony combined with traveling, according to HHtravel, a high-end luxury travel brand under the large Chinese travel agency Ctrip.com. About 40 percent of China's wealthy are interested in an overseas travel wedding, and about 70 percent of rich people born in the 1980s have shown interest in such a trip.

One of the most asked-about products under HHtravel is the travel wedding at Santorini, a Greek island. The 10-day trip will cost at least 199,000 yuan for each person, with business class flights on fivestar airline Qatar Airways, an exclusive photographer, and helicopter and yachting trips provided.

Ji Xiaojing, director of HHtravel's European trips department, said the overseas travel wedding has huge potential in the Chinese market, especially among those with personal wealth of at least 10 million yuan.

"These customers have unique tastes and styles. Therefore, we have to make sure everything is well-planned and high-end. All our staff serving these customers know exactly their needs and preferences and have an acute sense of quality," said Ji.