Zara opens online store in China

Spanish based clothes chain Zara has opened its online store in China on Wednesday.

Zara has already over 100 shops open in China after entering the Chinese mainland in 2006, two years after opening the first store in Hong Kong. The first mainland store was opened in Shanghai and there are now branches in over 40 cities, including Beijing, Guangzhou, Shenyang and Chengdu.

Now the store, which is part of the Inditex group, has extended its online store, which opened in 18 European countries, plus the United States and Japan in 2011 to China.

Zara is the only Spanish company which is currently situated among the top 100 companies in the world according to Global RepTrak 100. Zara stands at 82 in the rankings which are led by German car producer BMW.

The company has been able to capitalize on the huge demand for foreign fast-fashion demands that has sprung up in China in recent years. The opening of its online store is expected to allow Zara to tap into the rising popularity of online shopping.