Sydney blogs its beauty to Chinese travelers

With China's sudden emergence as a nation of intrepid globetrotters, many global tourism organizations like Destination NSW (DNSW) in Australia are rolling out innovative strategies when it comes to tapping what is now officially the world's largest outbound tourism market.

Having already announced itself as one of the more China- literate tourism and event organizations with the hugely successful Sydney Vivid program, Destination NSW has gone one step further to catching the latest China-wave with the launch of a groundbreaking new media campaign that speaks directly to visitors in a language they understand.

Destination NSW CEO, Sandra Chipchase, announced the launch of an entirely innovative suite of online videos featuring Chinese bloggers promoting Sydney and NSW as a premier adventure, food and wine destination, to tourists from China.

The launch, held last week at the 2013 Australian Tourism Exchange, features three videos for Chinese visitors, showcasing the best of Sydney's fashion, food and wine, nature and adventure destinations.

Chipchase told Xinhua, "destination NSW has developed Australia 's best digital and online marketing resources, to drive visitation from our key international markets."

Armed with a flotilla of cutting-edge digital marketing products including unique technology providing Australia's only first-person 360 digital destination tours - Destination NSW's websites have climbed into the Top 10 Travel and Accommodation websites in Australia.

According to the China Tourism Academy in its 2013 report, Chinese tourists spent 102 billion U.S. dollars offshore last year, after overtaking Germany and the U.S. with an estimated 83 million overseas trips.

The 18 percent year on year growth represents a jump equal to the population of Germany, or four times that of Australia.

The new China Blogger videos feature 12 high profile travel bloggers from mainland China with significant local audience reach with highlights including -- Rusting Sword, a photographer from Hangzhou who blogs capturing scenes of outstanding natural beauty; Flying Bear, a photographer from Shanghai, who blogs on landscape photography and local tips for tourists and YoYo's Space, a food and wine writer from Dalian, who blogs on food and wine to an audience of over 530,000 Weibo fans.

The China Blogger videos, in Mandarin with English subtitles, showcase unique visitor attractions of Australia's global city and regional NSW, to consumers with a passion for travel and exploring innovative new products.