Sydney blogs its beauty to Chinese travelers(2)

According to Chipchase, DNSW has bold ambitions to be a market leader in multi-platform digital, social and online media in China.

"The bloggers promoted their visit to NSW while in Australia to their online audiences, and will now promote the new videos on key mainland China consumer websites, including Weibo, Youku and Sina. "

"The new China Blogger videos will also be featured on Destination NSW's new China smartphone app and our China website, cn.sydney.com."

The launch of the China Blogger videos follows the exclusive promotion of Sydney as the only Asia-Pacific city to be showcased on mtvtravelco.com and profiled to MTV's 150 million global Facebook fans and online networks.

DNSW's promotions to mainland China travelers will be further expanded during 2013, with the launch of an online fishing series, iKatch, filmed on location in Sydney and around the state.

In 2012, visitors from China contributed more than 1.2 billion Australian dollars to the NSW economy.