Chinese films still lack competitiveness in global market

China's film industry, which has been growing very fast domestically, still faces hurdles to be really successful in the global market, one of China's top film industry leaders told Xinhua.

While Chinese film industry has been enjoying the fastest growth in the world, "it is still hard to say when a Chinese movie can win the Oscar award," said Zhou Tiedong, president of China Film Promotion International (CFPI), in a recent interview.

In the past decade, China have had an annual growth of more than 30 percent in its film industry. By the end of last year, China surpassed Japan as the second largest film market in the world, said Zhou.

Chinese films have also witnessed remarkable growth in the international market. From 2002 to 2011, the international box office of Chinese films increased from 500 million yuan (about 81.5 million U.S. dollars) to 3.5 billion yuan, according to Zhou.

A number of Chinese films, such as "Crouching Tiger Hidden Dragon," "Hero" and some kung fu movies, have made into the mainstream, especially in the United States, said Zhou.

However, Zhou was disappointed that Chinese film should have been more successful, especially given that China has become a "key word" in the international cultural market as its influence is fast growing.

"China has become phenomenal, so they have to use China concept to cater to the taste of global audience," said Zhou, referring to Kung Fu Panda, an American computer-animated action-comedy martial arts film as a good example.

"Unfortunately, the internationally successful film should have been made by Chinese rather than Hollywood," Zhou said.