Forum provides venue for brainstorming(2)

Pandas entertain guests of the 2013 Fortune Global Forum in Chengdu on June 7. The event was fruitful for the city. According to the Chengdu government, at least 74 business deals were signed between the city and Fortune Global 500 companies or large multinationals, with the combined value surpassing 112 billion yuan ($18.26 billion). [Photo/Provided to China Daily]

New business model

One of the hot topics in the forum was balancing the need for economic expansion while encouraging sustainable innovation. How do companies create a new set of tools that will permit economic growth without putting too much stress on the environment?

Fu Chengyu, chairman of Sinopec, one of the largest petroleum corporations in the world, said China has huge potential for improving energy efficiency.

"For China, one thing is unique: that is, over 70 percent of its energy consumption is coal-based or coal-derived. And that energy structure will remain basically unchanged in the coming 20 to 30 years.

"So in this context, our responsibility is how to deliver clean coal, how can we deliver clean coal-based energy, and how to convert coal into other energy sources in a clean manner," Fu said.

Jeffrey Immelt, the CEO of General Electric Co, said GE basically has a bet on every technology: "We're in solar. We're in wind. We're in coal. We're in gas. And we're driving technology around all those."

"The two biggest surprises, I would say, over the last decade are no one would have ever guessed that natural gas would be three or four dollars in the United States, but it is. I can't look at one GE pro forma that ever predicted that. But that is a massive game changer driven by technology."

There was also intense discussion of the emerging business models and rules around the world and how companies adapt to it.

Yang Yuanqing, chairman and CEO of Lenovo Group Ltd, one of the largest personal computer makers in the world, said Lenovo has a strategy to become not just a PC player, but also a "PC-plus player".

"We must win in the tablet area, in the smartphone area. So now everything goes mobile," he said.

Muhtar Kent, chairman and CEO of The Coca-Cola Co, said we are seeing shifts in the retail landscape in terms of how consumers shop.

"We see shifts in mobility, shifts in consumer trends, consumption patterns everywhere around the world. And where they stay, where they go to be entertained, how they want to be entertained, what they want to drink, what they want to eat, all of those things are changing," he said "The important thing is to understand them, and to be able to actually be ahead of those trends."

He said instead of a product manufacturer, Coca-Cola is actually a "relationship company", with 275 partners around the world. Coca-Cola operates with those local partners, which helps it understand the local conditions and consumers much better.

"I think probably the important thing that we see that is changing, shifting at a very dynamic rate is consumers no longer want to be talked to by companies that make products, that they actually want to have a dialogue with consumers," he said.

Talking about how to cope with a new paradigm in the Internet world, Tim Armstrong, chairman and CEO of AOL Inc, said: "Around the world, cultures are different, but in a lot of ways there's a lot of similarities between what consumers want. I think social media is going to play a really big piece in unlocking kind of universal joint aspects of societies and social behavior overall."

Reward for the host

The three-day event was also fruitful for Chengdu, the host city, which aspired to use this forum to raise its international profile and become a growth hub in China's west region.

According to the Chengdu government, at least 74 business deals were signed between the capital city of Sichuan province and Fortune 500 companies or large multinationals, with the combined value surpassing 112 billion yuan ($18.26 billion).

Of this, 12 major projects worth 25.6 billion yuan were sealed on June 7 at a contract signing ceremony at the city's Jinjiang Hotel.

Semiconductor design and manufacturing company Texas Instruments Inc announced its long-term strategy for manufacturing facilities in Chengdu in conjunction with officials of the Chengdu High-Tech Industrial Zone at the ceremony.

Its future plans include a new assembly and testing operation and the expansion of its existing wafer fabrication factory.

Texas Instruments' investment in the operation could total $1.69 billion over the next 15 years for more facilities, manufacturing equipment and land.

Schneider Electric SA of France is planning to establish its first subsidiary for Southwest China in Chengdu.

Sam Chum, vice-president of Schneider Electric China, said the company will soon upgrade its representative office to a branch in the Chengdu High-Tech Industrial Zone as the market in western regions attracts more and more attention from the company's top management.

The branch's business will cover sales, management, coordination and service support, and there are plans for it to become a regional hub that could reach other cities in Sichuan province, Chongqing and the Tibet autonomous region by the end of 2014.

Ellen Kullman, chief executive officer of E I Du Pont De Nemours and Co, said that the company built a plant in Chengdu last year, while jointly founding a research institute with Sichuan University to develop new fire- and heat resistant materials.

"The western city is now a hub for many manufacturing industries and we are glad to have set up a plant here," she told China Daily in an earlier interview.

Shi Lei, an economics professor at Fudan University, said cities such as Chengdu in Western China are maintaining resilient momentum,

"Looking to the future, they may become engines of growth when export-oriented coastal cities encounter more headwinds from shrinking external demand," Shi said.