The delivery of frozen food will be a new focus for Alibaba Group Holding Ltd as it seeks to consolidate its position as China's e-commerce leader.
Fruit, seafood and other frozen food will be sent to 26 cities, including Shanghai and Beijing, via Alibaba's business-to-customer unit, Tmall, according to a company statement.
Buyers will be able to receive US cherries within 36 hours after ordering online.
Leading freezer manufacturers in China, including Yantai-based Moon Group and Bingshan Group in Dalian, expect renewed market buoyancy.
A research note from Essence Securities predicts the freezer market will be worth 6 billion yuan ($979 million) over the next few years.
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