EU wines enjoys heavy subsidies

The EU's overall subsidy to the wine industry is around 1.3 billion euros per year. For example, the French government gives 300 euros to every hectare of wineries. Italy and Spain have provided subsidies to their wine exporters, in going to wine exhibitions.

The German government subsidises half of the advertising fees if the ads are placed in China. Three out of four major Chinese wine companies listed on A shares have seen sales decrease in 2012 from a year ago. The overall sales revenue has dropped by 14.2 percent.