Chinese companies make a splash at Consumer Electronics Show

While automakers are making a big dent in this year's consumer electronics show in Las Vegas, so too are Chinese companies. Their presence continues to grow each year. And they are becoming more and more effective at using the show, the landscape for world consumer technology developers, as a launching pad for their US strategy.

Chinese companies, small and big, are making some noise.

Of the 150,000 people attending the show, China ranks fifth. And Chinese companies are making a colorful splash. At CES, Huawei's CEO unveiled the AscendMate2, which follows the latest trend by offering a curved shape but breaks from the competition by doubling battery life.

"iPhone 5s, Samsung Galaxy, typically in the afternoon by 3 or 5 o'clock, it will run out of battery, but with this phone it can really work for 2 days for heavy users and business users," Richard Yu, CEO of Huawei, says.

The AscendMate 2 also introduces a new concept that's rather generous. It's reverse charging. I can actually take an iPhone, plug it in, and actually take power from the AscendMate2 because it has so much battery life.

While Huawei is the world's number three phone maker, it's not anywhere close to breaking into the top five in the U-S market. While the US congress has had "security trust issues" with Chinese companies like Huawei, analysts believe cracking the market is more about finding the right fit for users.

"You know with the American consumer I don't think they are that tuned in to the concern about the products made by Chinese companies that does manifest in say government concerns. We'll see how that conversation goes for the next year or two. Certainly with all the revelations that the NSA has been doing, it's not like people feel that's unique to China," Frank Gillett from Forrester Research says.

At CES, Chinese electronics maker Hisense revealed its partnership with a software company to develop Vidaa, a platform that seeks to move a TV from smart to brilliant. Hisense is now the fifth largest TV manufacturer in the world, and is aggressively taking on the US market with both TV's and tablets.

"I truly believe that we must be successful here to be a global brand. We must be a leader in technology and we must build our global brand, globally outside of China," Lan Lin, General Manager of Hisense International, says.

Already with several research centers across America, the company's General Manager says it's time to consider building an actual TV factory within the United States.