US electric carmaker Tesla Motors Inc expects its China sales to contribute one-third of global sales growth this year, a senior executive said, adding that a trademark issue stalling full entry into China had been resolved, Reuters reported in an article published Saturday.
Veronica Wu, vice president of Tesla's China operations, told Reuters the Palo Alto, California-based company planned to open stores in 10-12 Chinese cities by the end of 2014, including its flagship store in Beijing that opened late last year.
Wu, the 43-year-old executive who jumped ship to Tesla from Apple's China unit at the end of last year, said Tesla China had a "very aggressive growth objective."
She said the unit was aiming to contribute "30 to 35 percent" of Tesla's overall global sales growth targeted for 2014.
Wu said the company aimed to double overall total sales this year. She put global sales at 23,000 to 24,000 last year.
Wu discussed Tesla's plans for its Chinese sales and marketing operations at Tesla's flagship store inside an upscale shopping mall in Beijing a day after announcing its pricing strategy.
Tesla said Thursday that a version of the Tesla Model S, a sleek all-electric battery car which sells for $81,070 in the US, would retail for 734,000 yuan ($121,300) in China after shipping costs and import duty and other taxes. The company was referring to a Model S with an 85 kilowatt-hour battery pack.
Wu said Tesla had also resolved a trademark issue that had long prevented the company from using "Te Si La" - the Chinese name best known among Chinese consumers, which Tesla wanted to use in China.
She said the dispute had been resolved, -enabling the company to use its Chinese name.
The name had been registered by a local businessman who had refused to give up the trademark. The US company had started offering its popular Model S sedans in China, but with no Chinese name.
Wu said Tesla had no plans to start local production of its cars in China, at least for the time being.
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