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High-end dining hit by lean times

2014-02-11 11:34 Global Times Web Editor: qindexing
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Revenue into China's dining industry totaled 2.53 trillion yuan ($418.6 billion) in 2013, up 9 percent from the pervious year but marking the slowest growth pace in 21 years, according to data released Saturday from the China Cuisine Association. High-end establishments were particularly hard hit, with revenues into the segment contracting by 1.8 percent during the period.

Since the end of 2012, the central government has been cracking the whip on excessive consumption with public funds. Its strict stance on wanton spending has left a major dent on receipts at high-end restaurants, many of which once relied on prodigal officials.

The revenue decline should serve as a warning to upscale eateries. The government is obviously serious about fighting graft and waste and its campaign against these vices is still in full swing. The days when top-tier restaurants could cater exclusively to profligate officials are at an end. To adapt, the industry needs to focus on cheaper meals and better service for regular customers.

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