Auto industry put pedal to metal(2)

　　Tesla opens Beijing showroom, takes orders

US electric carmaker Tesla opened its first showroom in China in November, taking pre-orders from customers at its Beijing location.

Located in the east of Beijing, the showroom now displays two Tesla Model S four-door sports cars.

Since last August, potential buyers have been able to sign a pre-order contract and put down a 250,000-yuan deposit to add their names to the waiting list. The sales will be launched next month.

Based in Palo Alto, California, the company may open a service center in Beijing to help support new showrooms planned in Shanghai, Shenzhen and other cities.

On Jan 22, Tesla announced the Model S would be priced at 734,000 yuan in China, defying previous estimates that it would cost upwards of 1 million yuan.

Tesla CEO Elon Musk said that the company expects sales in China to match its US volume by 2015.

In 2013, Tesla sold 22,300 Model S vehicles around the globe, far more than its initial target of 20,000 units.

The company hoped to double its annual sales in 2014 "with high expectations for the China market".

GM Shanghai plant to produce Cadillacs

General Motors broke ground on a new plant in Shanghai in June for the local production of Cadillac cars with the aim of strengthening its foothold in the Chinese luxury market.

The new plant, with a new R&D facility under the company's Pan-Asia Technical Automotive Center in the same location, has total investment of 8 billion yuan.

It has a planned annual capacity of 160,000 luxury vehicles. It will include a body shop, paint shop, general assembly shop, auxiliary facilities, and high-speed and brand experience center.

Cadillac has set goals of tripling its 2012 sales in China to 100,000 units by 2015 and increasing its share of China's luxury car market to 10 percent by 2020.

In 2013, Cadillac sales in China were up 66.6 percent from the previous year to a record 50,005 units. GM's luxury brand was led by the SRX, which sold 26,897 units, an increase of 24.0 percent. In addition, the ATS - which was introduced in November - sold 2,154 units in 2013.

BYD exploring foreign markets

Last year was a time of global expansion for BYD, a leading electric bus manufacturer from Shenzhen, which made headway in its efforts to break into mature Western markets, according to the company.

Its 12-meter electric bus - the ebus - has already had trials in the United States, and in European cities including London, Paris, Bremen, Bonn, Madrid, Barcelona, Salzburg, Warsaw, Amsterdam, Brussels and Budapest, according to BYD.

The trials demonstrate that the range of the model can comfortably exceed 250 km on a single charge in real urban conditions.

The performance has also been proven through extensive operations in China.

In Shenzhen 220 BYD ebuses have been in service since January 2011, traveling more than 20 million km, each carrying up to 120 passengers during rush hours with full air-conditioning in use.

The ebus not only produces zero emissions but also offers huge savings in operating costs. BYD said the bus uses about 130 kWh of electricity per 100 km in urban conditions.

The battery takes four to five hours to charge from a totally exhausted state, which costs the equivalent of about $32 in the UK when using peak-hour electricity, a savings of up to 75 percent compared to a diesel bus, said the company.

BYD added that its battery is designed to have a life of more than 4,000 charges, enough for 10 years or more under normal operating conditions.

Qoros Auto debuts in Geneva

Qoros Auto - the new independent carmaker from China - made its public debut in March at the Geneva Motor Show by unveiling the first in a series of new models aimed at discerning young buyers in China and Europe.

The 50-50 joint venture established in 2007 by China's Chery Automobile and Israel Corp presented the world premiere of its first production vehicle, a four-door compact car, the Qoros 3.

The company also unveiled two concept models - the Qoros 3 hybrid and Qoros 3 estate. It is aimed at competing with similar models from Volkswagen and Toyota.

Qoros will produce the sedan in Changshu, Jiangsu province, with an initial annual production of 150,000 units, rising to 450,000 units a year in future.

Boasting an international team with major design input from nine different automotive brands, Qoros plans to launch another new model in six to eight months.

The company said Qoros is dedicated to delivering high-quality cars in line with international standards through its unique business model.

In November, the company announced the prices of Qoros 3 - ranging from 119,900 yuan to 167,900 yuan. It will release the second production model at the approaching Geneva auto show in March.

Volvo unveils first locally made model

Volvo Car Corp unveiled its first locally built model S60L on Dec 13 in Beijing.

Made at its Chengdu plant, it is Volvo's first model produced outside Europe. In addition to the Chinese market, the model will also be exported to countries including the United States.

The move is expected to boost the brand's sales in China. It sold 61,146 units in 2013, a 45.6 percent rise from the previous year.

Volvo also has a new auto production facility in Daqing, Heilongjiang province, an engine plant in Zhangjiakou, Hebei province, and an R&D center in Shanghai.

The Daqing plant will produce sedans, SUVs and clean energy models, while the Zhangjiakou factory is designed to provide engines for the two plants in China.

Both the Daqing and Zhangjiakou plants are operated by a joint venture between Volvo and Geely. The Chengdu plant is affiliated with Zhejiang Haoqing Carmaking Factory, which is wholly owned by Geely.

Volvo Group has a 30 percent share in a joint venture with Geely that formed after the Chinese automaker acquired Volvo Car Corp in 2010.

Great Wall out-sells domestic competitors

Great Wall Motor topped Chinese passenger vehicle brands in sales by selling 754,242 vehicles in 2013, a 21 percent rise from the previous year.

More than 410,000 Haval SUVs were sold in the year, contributing more than half of its sales figure.

The automaker's net profit reached 8.27 billion yuan in the year, a sharp rise of 45.24 percent from the year, which is possibly the highest profit rate in the global auto industry.

Great Wall Motor also made breakthroughs in research and development. Its diesel engine for its SUVs won a first prize in the Chinese auto industry science and technology awards in May.

The automaker has set an ambitious sales goal of selling 880,000 units in 2014, and it expects sales to reach 1.3 million by 2015.