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Home prices spurring a panic or patience?

2014-05-20 07:59 China Daily Web Editor: Qin Dexing
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A visitor learns about a housing project at the Hainan Spring Property Exhibition held in Haikou this month. Recent price panics in more and more of China's second- and third-tier cities don't signal the start of any bubble-bursting process generally, according to economist Mike Bastin. SHI YAN/CHINA DAILY

A visitor learns about a housing project at the Hainan Spring Property Exhibition held in Haikou this month. Recent price panics in more and more of China's second- and third-tier cities don't signal the start of any bubble-bursting process generally, according to economist Mike Bastin. SHI YAN/CHINA DAILY

Property prices across China, often seen as a barometer of the overall health of the economy, are once again on the front pages. But this time, a real sense of panic appears to be the main message.

Across more and more second- and third-tier cities, prices have been as much as halved in some cases amid reports of overcapacity and a collapse in demand.

But is this really the beginning of the bursting of a far bigger property bubble across China, or is it simply a reflection of a slightly hasty and badly thought out construction craze outside of China's first-tier cities?

Before attempting to examine this question, it is essential to present briefly the nature of China's miraculous economic emergence over the past 20 to 30 years. Of course, massive gains in prosperity have been achieved, but such has been the breakneck speed of this advancement in riches that, at this moment in time, an extremely unbalanced level of development is the result.

First-tier cities such as Beijing and Shanghai have enjoyed an unparalleled economic boom in comparison with China's numerous provincial capitals and smaller cities. It must be highlighted here that this is not just a property boom but major development of all aspects of urban infrastructure such as transportation, health and education.

It is still the case that far more than 60 percent of all inbound foreign direct investment is attracted to the top-tier cities and nearby areas.

Career opportunities, especially the more lucrative international business opportunities, remain solely a first-tier city attraction. Average salaries outside first-tier cities rarely reach 50 percent of those inside.

As a result, it is hopelessly misguided and even fatuous to "lump" together one apparently cohesive Chinese property market. As most markets emerge and progress, so does the need for accurate segmentation.

It is, therefore, critical to introduce several economic and infrastructure-related segmentation variables in order to dissect China's property market effectively and assess any extent to which a "bubble" is apparent.

Property prices across China's first-tier cities have cooled in recent times, a reflection of the cooling in the Chinese economy overall. There will not be any price crash in first-tier cities, merely a cooling, followed by far more modest gains from now on.

But recent price panics in more and more of China's second- and third-tier cities don't signal the start of any bubble-bursting process generally.

Rather, they're a welcome reminder of the chasm in development levels between first-tier cities and beyond. Far too many new homes have been built outside first-tier cities, and foolish attempts have been made to piggyback on first-tier city prices when the economic opportunities and infrastructure both fall woefully short.

As a result, there may be more quite massive reductions in the prices of new homes in many second- and third-tier cities, especially those that do not benefit from relatively close geographical proximity to China's first-tier cities. There will also almost certainly be a quite substantial cut in investment into and construction of more new homes in many second- and third-tier cities.

But ... there will not be a major nationwide property crash similar to those witnessed recently in the United States and not that long ago in the United Kingdom.

First-tier city property prices will remain robust and in the more select areas of these cities, prices may even rise significantly and relentlessly, not too dissimilar to the seemingly unstoppable rise in London property prices while the rest of the UK market remains fairly flat.

All future analysis of China's property "market" should first pay sufficient attention to the presence of very different segments: currently key variables being city income and infrastructure.

Expect greater fragmentation of China's property market with smaller and smaller market segments defined by smaller and smaller geographical areas.

No need for any nationwide property price panic. But there is a need for studious segmentation, strategic thinking and more modest economic expectations.

The author Mike Bastin is a visiting professor at the University of International Business and Economics in Beijing and a senior lecturer on marketing at Southampton Solent University's School of Business. 

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