JLR, Soong Ching Ling fund to help children, youth

Bob Grace (left), regional president of Jaguar Land Rover Greater China, donated check of 50 million yuan to Qi Mingqiu, executive chairman of China Soong Ching Ling Foundation on Wednesday in Beijing.

With the goal of inspiring the dreams of future, the Jaguar Land Rover China Children & Youth Dream Fund, jointly initiated by Jaguar Land Rover China and the China Soong Ching Ling Foundation, was officially launched on Wednesday at the Great Hall of the People in Beijing.

Through the fund, Jaguar Land Rover China will support the growth and development of children and youth in four areas, namely Sports for All, Road Safety, Children & Youth Development, and Social Care.

Funded by a donation of 50 million yuan over the next three years, programs under these pillars will be dedicated to creating healthy living and educational environments for the next generation, helping them realize their dreams.

At the launch event, Jaguar Land Rover Children & Youth Dream Fund logo was also unveiled. Inspired by a four-leaf clover, the logo signifies good luck and echoes the four strategic pillars of the Dream Fund with its four petals: Sports for All, Road Safety, Children & Youth Development, and Social Care, symbolizing JLR China's commitment to inspire the dreams of the next generation and help them build a brighter future.

"Looking forward, I strongly believe that our future lies in the hands of our children and youth, who will be building the China of their dreams. With a long-term vision and full commitment to China, we have created the Jaguar Land Rover China Children & Youth Dream Fund. And as we embark on this exciting journey of giving back to society, we hope to work hand-in-hand with all of you to fulfill all our dreams of a better tomorrow," said Bob Grace, regional president of Jaguar Land Rover Greater China.

As joint partner of the Dream Fund and one of the most respected NGOs in China, the China Soong Ching Ling Foundation has been devoted to the development and education of young people since its establishment.

Talking about the cooperation and future programs with JLR China, Jing Dunquan, vice-chairman of the foundation, showed great confidence. "We are building the future of the nation and take the development of children as a serious responsibility, which also clearly identifies with JLR China's CSR principles. I believe our collaboration will integrate our combined resources across a number of areas and help build a bridge for the younger generation that will lead to them realizing their dreams through more effective and meaningful actions."

The fund launched two important CSR programs upon its establishment. Mirroring Jaguar's sports spirit, the Jaguar China Youth Football Development Initiative will fund sports infrastructure construction and facilities for youngsters in remote areas of China, providing them with more opportunities for physical exercise and facilitating their all-round development.

The second program is an extension of Land Rover Never Stop Discovering campaign, the Land Rover Never Stop Caring program, which is dedicated to improving the health of children in impoverished areas.