Secret social network app enters China

Secret, Silicon Valley's hottest new confessional-style social networking app, has entered the Chinese mainland market through cooperation with a Chinese Internet company that makes games, news portal sina.com.cn reported on Monday.

Secret has now included the Chinese market in its global footprint, and started operations over the weekend, the report said.

David Byttow, CEO and co-founder of Secret Inc, was quoted as saying that entering the Chinese market needs the setting-up of a joint venture to ensure the successful localization of the app, rather than throwing in an English version product or a translated version.