Jingdong responds to industry watchdog  

京东商城回应发改委调查 就未兑现承诺道歉

中国国家发展和改革委近日就电商大战展开调查，认为价格战中有的促销宣传行为“涉嫌虚构原价，欺诈消费者”。京东商城5日晚间就电商大战中未兑现的承诺向社会道歉。

Beijing (CNS) – Chinese electronics giant Jingdong responded on Wednesday to the National Development and Reform Commission (NDRC), which is investigating the company for "fabricating prices and cheating consumers."

Jingdong apologized for not having lived up to its promises.

The company triggered a price battle on August 14 by claiming it would earn "zero profits for three years" and make prices at least 10 percent lower than its competitors. Suning and Gome later joined the fight.

Jingdong said its gross profit from large home appliances was mostly negative during the promotion, although it did earn some profit.

Due to time-variant pricing, we weren't always able to make prices lower than our competitors, the company added.

The NDRC had discovered that promotional prices offered by the companies were higher than the original ones. Moreover, goods that were shown online as "out of stock" were actually in warehouses.

Suning also responded to the investigation.