E-commerce giants break records on Singles Day  

“光棍节”成电商狂欢节 淘宝天猫销售破百亿

“有节过节，没节造节”。今年11月11日“光棍节”在电商造势下商业价值大大释放，截至今天中午1点38分，淘宝天猫销售超过100亿元(人民币，下同)，而去年11月11日全天数据为33.6亿元。

Beijing (CNS) -- Sales volume of Tmall, Taobao's online shopping platform, totaled 10 billion yuan ($1.6 billion) by noon on Singles Day, which falls on Nov. 11 every year in China, according to insiders on Sunday.

E-commerce giants such as Taobao, Yihaodian and Dangdang all offered online sales promotions on the day. Tmall held a 50-percent-off sale and took in 250 million yuan ($40 million) within ten minutes past midnight on Sunday.

To make sure businesses ran smoothly, 800,000 delivery men were allocated for the shopping spree, according to the China Express Association.

Singles Day gets its name from the date's digits 11-11, which look like four bare sticks and sound like the Chinese word "guanggun," or "bachelor."