Media should eliminate ‘empty talk’: CPC  

中宣部要求媒体改进文风 反对假、长、空

中共中央宣传部近日发出《关于贯彻党的十八大精神 切实改进文风的意见》指出，宣传思想文化战线要着力转变思想作风、工作作风，着力提高针对性实效性、亲和力感染力，提倡短、实、新，反对假、长、空。

Beijing (CNS) -- News media in China should improve their working style and speak plainly to the public, according to a regulation issued by the Publicity Department of the Communist Party of China (CPC) Central Committee.

The titles, language, content and layout of news, commentaries and television programs should be improved overall and be in accordance with working needs, news value and social effects, the regulation says.

Empty talk should be eliminated, it says.

The regulation also addresses the quality of articles, which should be concise, easy to understand, informative, and convincing rather than intricate, untargeted, redundant or just copies of meaningless speeches.

The Political Bureau of the CPC Central Committee held a meeting earlier this month to examine regulations on improving the Party's working style and maintaining close ties with the people.