'Transformation' key word for overseas Chinese media   

海外华媒“弄潮”全媒体转型

变革转型成为“五洲传媒俊彦重聚”时的关键词，这并不奇怪。在全球传媒生态和格局发生重大变化的今天，分散在世界各地的华文传媒如何审时度势，主动转型适应瞬息万变的传播变局，已是每一个海内外华文媒体人无法回避的急迫问题。 [查看全文]

Beijing (CNS) -- New media such as social media and mobile media are penetrating almost every internet-connected home in the world. To embrace challenges brought about by the new media era represents an urgent task for leaders of the overseas Chinese media community.

The overseas Chinese media community, with its core businesses in traditional media such as newspapers, magazines and television programs, has borne the brunt of the growth of new media, according to Tao Xinyi, president of the Grupo Ouhua Medios de Comunicacion S.L from Spain.

"Transformation and reformation is the only way for overseas Chinese media to meet such challenges," said Huang Chengwei, chief editor of the A China Media Group from Australia.

The development of internet technology has changed the way information is disseminated. Social media platforms like Weibo and Wechat have also brought changes to people's daily lives.

"In the midst of the changing situation, many overseas Chinese media have reformed the way they spread information. They have opened official accounts on social media platforms to win support from more young audience members," said Li Sichao, chief editor of the Mirror News Weekly of Australia.

The biennial World Chinese Media Forum has witnessed such reform happening in the overseas Chinese community. The number of the meeting's attendees from the new media circle have also been on the increase.

"The upcoming forum brings us an opportunity to figure out the challenges faced by the overseas Chinese media community. We hope by attending the meeting, fresh directions for our future transformation and reformation can be found," said Zhao Xiaoyu, chief director of a Chinese weekly magazine from Argentina.

The Seventh World Chinese Media Forum will kick off in Qingdao, Shandong province on Sept. 7.

Hosted by China News Service every two years, it represents a grand gathering of Chinese-language media worldwide.