'Vampire drink' a bloody fake  

吸血鬼饮料号称血液替代品热卖 专家称误导宣传

进入10月，一大波美剧强势回归，包括热播四季的《吸血鬼日记》。随之而来的吸血鬼衍生产品也在某购物网站热销，号称“血液替代品”的吸血鬼饮料更是大受追捧。11日，江苏省血液中心专家称，该饮品的广告宣传含误导成分，消费者需谨慎饮用。 [查看全文]

Nanjing (ECNS) -- Fans of the supernatural drama "The Vampire Diaries" have extended their love of the show to various vampire-related products, including a new "blood beverage."

The "Blood Energy Potion" has become a hot item on a shopping website in China. With a promotional price of 58.95 yuan (US$9.6) each, the drink looks and supposedly tastes like real blood, and comes in a transfusion-style bag.

The description on the package says that the fruit-punch flavored energy drink is the "world's first synthetic blood beverage."

"The drink packs four hours of energy with iron, protein, and electrolytes. Not only does Blood Energy Potion have a similar nutritional makeup to real blood, it has the same color, look and consistency."

The beverage's seller claims the products have been imported from the US, but there is no certificate number or product standard number printed on the package.

Experts warn consumers that the advertisements are misleading.

"It's misleading to say the beverage has a 'similar nutritional makeup to real blood,' since it is not made with the basic components of blood, like haemocytes and coagulation factors," said a staff member at the Jiangsu Province Blood Center.