Taobao: Chinese spend $143 mln on anti-smog products  

今年全民淘宝支付“霾单”8.7亿元 广东土豪最多

“双十二”期间，淘宝最新公布“2013中国消费年度关键词”，“霾单”位列其首。数据显示，今年全民为霾买单8.7亿元。淘宝消费金额在百万元以上的买家达5758人，其中广东“土豪”最多，占1053位。[查看全文]

Hangzhou (ECNS) – A report released Thursday by Taobao shows that Chinese consumers have spent 870 million yuan (US$143 million) on anti-smog products in its online shops.

The report said there have been 4.5 million transactions involving anti-smog items this year. Purchases of face masks increased by 181 percent year on year, with air purifiers rising 131 percent.

Data released on Dec 6 showed that 760,000 masks and 140,000 air purifiers were sold on Taobao in the early days of the month, when smog hit central and eastern China.

In addition, transactions on financial products such as gold and funds reached 910 million yuan (US$149,695), and spinoffs of the Rubber Duck have contributed 8.53 million yuan ($1.4 million) to Taobao's online trading.