A LV store in Beijing. [File photo]
(ECNS) -- Luxury brands may hold back from expanding in China amid the Chinese government's rigid crackdown on extravagance, the Beijing Morning Post said, citing the World Luxury Association.
A financial report by the association showed brands that saw 30 percent increases in sales in 2012 experienced a big drop in 2013, more than 50 percent, as officials were banned from splurging on luxury goods.
Sales of wristwatches were down 95.9 percent overall, and me's clothing, down 60 percent.
The association found many luxury brand stores in Beijing, Shanghai, Chongqing and Shenzhen have high levels of inventory.
Promotions launched for Spring Festival didn't attract customers, and stores of LV and Hermès in some cities saw no customers at all during the holiday.
In 2013, Giorgio Armani and Dolce & Gabbana closed their flagship stores in Shanghai.
The association predicted that most luxury brands will close their stores in second- and third-tier cities, and some have said they won't open new stores in China this year.
Copyright ©1999-2018
Chinanews.com. All rights reserved.
Reproduction in whole or in part without permission is prohibited.