Authority mulls simplifying approval procedures for mobile games  

广电总局拟提速移动网游审批 刺激市场发展

国家新闻出版广电总局近日表示，目前正在起草《关于规范移动网络游戏出版审批管理的通知》(以下简称《通知》)，拟缩减移动网络游戏的审批程序。业内人士表示，此次审批程序改进，将在一定程度上吸引更多的资本流入游戏市场，刺激移动网络游戏市场的发展。[查看全文]

(ECNS) -- China is to spur the mobile game market by simplifying approval procedures for games, Beijing Business Today reported.

Drafting of a regulation to simplify such procedures and reduce the processing time for mobile gaming is currently underway, and is expected to be released by the end of December, according to the State Administration of Radio, Film and Television (SARFT).

A mobile game cannot be 'topped up' by users before it is officially approved, which means processing time directly affects game developer profits, said Zhu Jialiang, Jingjie Games CEO.

An unnamed insider said the move is a positive signal for the mobile game market, which will attract more investment and boost the industry's development.

China's online game sector made 27.76 billion yuan ($4.4 billion) in the third quarter this year, while this niche made 6.98 billion yuan ($1.14 billion), a year-on-year growth of 72.8 percent.