Tencent may pay $100 million for NBA broadcasting rights   

腾讯新浪争夺NBA独家网络播放权 费用或超6.3亿元

据经济之声《天下财经》报道，“腾讯要从新浪手里抢夺NBA网络独家播放权了”，从昨天起，这个消息就在国内一些篮球论坛不胫而走，引起球迷们的广泛关注。这条消息透露，腾讯每年将付给NBA联盟超过1亿美元，约合人民币6.3亿元。接下来的几年内，腾讯将取代新浪获得独家网络直播权，同时拥有NBA的30支球队所有比赛的播放权，以及向其他网络平台授权播放NBA比赛的权限。[查看全文]

(ECNS) -- Chinese Internet giant Tencent Holdings Ltd is to contend with Sina Corp over exclusive live online broadcasting rights for the National Basketball Association, cnr.cn reported on Thursday.

Tencent may pay the NBA more than $100 million annually to become the only network able to screen every game of the 30 teams involved, according to a source.

The deal will also allow Tencent to authorize permission for other network platforms to broadcast NBA matches in China.

Tencent has declined to comment, according to the report.

Letv, one of China's largest Internet television companies, will join Tencent and Sina in the fight for the exclusive NBA rights.