Low sales further unsettles Tesla China leadership   

销量与目标相差甚远 特斯拉在华频繁换帅

凭借一款车型独撑市场的美国电动汽车品牌特斯拉，近期在人员调整上较为频繁。昨日，北京商报记者获悉，特斯拉全球副总裁、大中华区CMO金俊已经离职。特斯拉中国方面已经确认了该消息，但未予置评。 [查看全文]

(ECNS) -- June Jin, Tesla vice president for communications and chief marketing officer for China, has become the latest to leave the company amid weak sales, Beijing Business Today reported on Thursday.

Jin is the third high-ranking China executive to leave Tesla in less than a year. Veronica Wu, former head of Tesla China, left the company in December 2014. In March the same year, Wu's predecessor Kingston Chang also moved on.

This has been put down to regular staff turnover with the purpose of building a strong and efficient team to better serve both customers and market, Tesla stated.

However, insiders believe the company's frequent changes to its top leadership in China are related to sluggish sales here.

Tesla has only sold an average of around 120 cars per month in the country, far lower than the average monthly sales of 1,558 vehicles in the US.

Company CEO Elon Musk expects sales of its Model S to match those in the United States, where Tesla sold 18,700 cars in 2014.

The company's battery charging standards are different from those in China, so car owners have to charge at facilities built by Tesla itself.

Cui Dongshu, secretary general of China Passenger Car Association said that many customers buy Tesla vehicles on impulse, so when they find that charging is a problem, trouble ensues.

While the new energy vehicle market in China is different from that in the US, Tesla overrates Chinese consumer acceptance of such cars by maintaining the same sales target as in the States, Cui added.