Love letters with taste, Shanghai(2)

Love Taste Stories

In 2012, Lee Kum Kee will continue to ensure the quality of seasonings while reaching out to its customers by continuing to collect "Love Taste Stories" from consumers and extending its mobile kitchen roadshow to take in more second- and third-tier cities to share the joys and happiness of good cooking with Lee Kum Kee products.

"It's great to share my cooking experience with ordinary people, I get to teach them to cook and they in turn can express their love to their families and friends through taste," said Zhu Yong, the culinary executive for Lee Kum Kee. "I'm part of the spreading of love and I'm happy to participate in more of these events."

Thirty-seven-year-old Zhu has been using Lee Kum Kee products since his apprenticeship in 1992, the dependable nature and excellence of the sauces impressed him a great deal, and he has been using its products ever since.

He also used the products while he was preparing food for the Hanoi APEC in 2006. "It allows me to provide quality food to my customers - even presidents­ - which I take great pride in," Zhu said.

As an international brand established more than 100 years ago, Lee Kum Kee not only provides a wide variety of condiments which are safe, nutritious and convenient, but has also become a catalyst for love, melting into the hearts of consumers at the beginning of the New Year, encouraging everyone to express their love clearly and loudly.

The heartfelt wishes displayed on the giant screens at the New Year celebration will continue to live in everyone's heart. Lee Kum Kee's "Love Taste Stories" will also encourage more consumers to indulge in a brand-new lifestyle in which they can "show love through taste."

Legend of taste

Over the years, Lee Kum Kee products have won the trust of customers and they have collected awards like the Superbrand Gold Award in Hong Kong for seven consecutive years.

A "Famous Trademark of China," it was also a designated food supplier for both the Beijing Olympics and the World Expo 2010 in Shanghai.

"Ensuring food quality and safety is our way of expressing love to our customers," Jerry Zhou, Vice President (Commercial) of Lee Kum Kee (China) Trading Limited, said at the event.

He emphasized that to provide quality seasoning products, Lee Kum Kee has, and will always, stick to strict standards, cutting the use of chemical additives and making its sauces as natural as possible.

Headquartered in Hong Kong, the 123-year-old brand now has production bases in Guangdong, Fujian and Liaoning provinces, as well as bases in Hong Kong, the US and Malaysia.

It offers a wide range of sauce options including its original oyster sauce, different varieties of soy sauce, its famous XO sauce, and other sauces for meat, fish, chicken, and special sauces developed for different regions.