Apple releases iPhone 5C and iPhone 5S

苹果发布iPhone 5C和iPhone 5S

Píngguǒ fābù iPhone 5C hé iPhone 5S

Apple releases iPhone 5C and iPhone 5S

苹果公司周二发布两款新iPhone手机,试图将影响力扩大到新的市场, 同时巩固其在高端智能手机市场的地位.

Apple Inc. introduced two new iPhones on Tuesday in an effort to expand the company's reach into new markets while solidifying its foothold in high-end smartphones.

苹果的手机系列将包括一个较便宜的机型,即iPhone 5C,16G版售价99美元,需签订两年无线服务合同,此外还将包括一款新高端手机iPhone 5S,16G内存带合同售价199美元.这两款手机将于9月20日在美国和包括中国在内的其他国家上市销售.消费者可以从本周五开始预订iPhone 5C.

Apple's handset lineup will include a less-expensive model, called the iPhone 5C, at $99 for 16 gigabytes with a two-year wireless-service contract, as well as with a new high-end phone called the iPhone 5S, at $199 for 16 GB with a contract. Both phones can be purchased Sept. 20 in the U.S. and other countries, including China. Customers can order the 5C starting Friday.

iPhone 5S有华丽的金色、银色和深灰色可以选择,这款手机将包括一个名为Touch ID的指纹识别器,用户可以通过触摸主页按钮来解锁手机或者在苹果的iTunes商店购物.

The iPhone 5S-in luxury-styled gold, silver and dark gray-will include a fingerprint scanner called Touch ID that allows users to unlock their phones or make purchases from Apple's iTunes store by touching the home button.

这两款新产品虽然已在外界普遍预料之中,但这是苹果多年来最重要的升级产品.苹果全球营销部门负责人席勒在发布会上说,这是迄今为止我们最超前的产品.席勒说,较便宜的iPhone 5C是由消费者喜爱的所有令人惊叹的技术制造而成.这款手机采用了新的聚碳酸酯外壳,但与苹果此前的iPhone 5相比改进不多.iPhone 5C将有绿色、白色、蓝色、红色和黄色五种颜色可以选择,这款手机配备了一个4英寸视网膜显示屏和A6芯片.

The new smartphone lineup, while largely expected, is one of Apple's most important product refreshes in years. "This is our most-forward thinking phone yet," said Phil Schiller, Apple's head of world-wide marketing. The less-expensive iPhone 5C, which features a new polycarbonate casing but few other improvements over Apple's previous iPhone 5 model, is 'made with all the incredible technology that customers love,' said Mr. Schiller. The 5C will come in five colors-green, white, blue, red and yellow-and have a 4-inch retina display and A6 chip.

iPhone 5S的技术升级包括苹果新的64位A7处理器.苹果说,该处理器的性能可达此前机型的两倍.这款手机还有一个800万像素的摄像头,在连拍模式下每秒可拍摄10张照片,还有一个新的芯片,可以感知运动,在顾客随身带着手机时帮助记录健身情况等.

Among the technology improvements in the iPhone 5S are Apple's new 64-bit A7 processor, which the company says has up to twice the performance of previous models. It also features an 8-megapixel camera that can take 10 frames a second in 'burst' mode, and a new chip to capture movements as customers carry the phone around to help with fitness tracking, among other things.

苹果的新款手机都将使用新操作系统iOS 7.该公司说,一些旧版iPhone和iPad的用户将可以从9月18日开始免费升级至新操作系统.

Apple's newest phones will ship with a new operating system, dubbed iOS 7. The company said it would be releasing the software as a free upgrade to customers with some older-model iPhones and iPads on Sept. 18.

尽管智能手机市场正在繁荣发展,苹果的市场份额却持续流向包括三星电子和联想集团有限公司等竞争对手,这两家公司都已发布了众多吸引大量消费者的产品.

Though the smartphone industry is booming, Apple has continued to lose market share to rivals such as Samsung Electronics Co. and Lenovo Group Ltd., each of which have released myriad products to attract an array of customers.

苹果现在面临的问题是,发布新软件和硬件的组合拳是否能够帮助其收复市场份额.苹果虽然出售了逾3.8亿部iPhone,但已将全球最受欢迎智能手机地位拱手让给三星制造的手机,退居其次.据行业研究公司Gartner称,第二季度三星智能手机销量占全球智能手机总销量的比例接近32%,高于上年同期的30%左右.与此同时,苹果的这一比例从上年同期的接近19%下滑至14%左右.

The question for Apple now is whether a one-two punch of the new software and hardware can help it regain market share. Apple sold more than 380 million iPhones, but it has slipped from the world's most popular smartphone to second place behind devices made by Samsung, which represented more nearly 32% of world-wide sales in the second quarter, up from about 30% a year earlier, according to industry researcher Gartner. Apple, meanwhile, represented about 14%, down from nearly 19% a year prior.

词语解释

试图 （shìtú） in an effort to

巩固 （gǒnggù） solidify

解锁 （jiěsuǒ） unlock

显示屏 （xiǎnshìpíng） display

操作系统 （cāozuò xìtǒng） operating system

对手 （duìshǒu） rival

(Source: myechinese.com)