Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks during the Apple launch event in San Francisco, Sept. 7, 2016. Apple also is introducing AirPods, new wireless earbuds that will be sold separately for $159, which lets users access Siri with a double-tap. The iPhone 7 starts at $649 — the same as the iPhone 6s, but doubling the amount of storage, from 16 gigabytes to 32 GB. The iPhone 7 Plus starts at $769 with 32 GB. (Photo/Agencies)